Pincode.
The new kid on the grocery delivery block.
This kid is the go-to guy who knows the by-lanes of his city like the back of his hand and is ready to help whoever needs him.
But, he still needed to find his voice, a way to tell people that although he's resourceful and smart, he's just like them - a kid next door you can rely on.
That's the personality that we tried to give him in this Tone of Voice pitch.
